The Case for Exhibiting:

• Powerful statistics that help justify your trade show program
• The surprising size and strength of the trade show industry
• Trends driving change in the trade show industry

Measurable Objectives

• The four core trade show objectives
• Creating objectives for greater effectiveness
• Six ways to measure your ROO -- Return on Objective

Budgeting -- Doing More With Less

• How to estimate a show's budget in less than a minute
• Most common budget-busters to avoid
• Rules of thumb for dividing up your budget

Selecting the Right Shows and Space

• Best sources for finding new shows
• Valid reasons to drop a show
• Booth spaces to seek and to avoid

Designing the Effective Exhibit

• Designing your exhibit for maximum impact and functionality
• How your objectives dictate your exhibit shape
• See examples of good and bad exhibit design -- and find out why they succeed or fail

Promoting Your Trade Show Exhibit

• Why promotions are essential to greater success
• 3 elements of a successful pre-show promotion
• How to create better demonstrations in your booth

Selecting and Preparing the Right Staff

• The 4-step process to successful booth staffing
• How to select booth staffers who will get more leads and better represent your company
• How to take leads field sales reps will follow-up
  
  
  
  
  

You will also see many examples of successful exhibit solutions in a variety of sizes - from tabletops to massive islands -- as well as effective trade show graphics that target specific audiences. Attend this seminar and make your trade show profits soar!

Who Will Profit From Attending:

• Marketing, Sales & Advertising Managers
• Directors & Vice Presidents
• Presidents, Owners & CEOs who want more from their trade show investment
• Innovative Trade Show Managers
• Ad Agency Designers, Principals, Creative & Production Managers with clients that exhibit